外貿(mào)英語話題王2-3-6：勸解說服

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A：市場競爭變得越來越激烈了。

B:Exactly.So we must know how things stand with us and do something to keep our lead?

B:的確如此。因此我們必須認清我們的處境，想方設法保持我們的領先地位。

A:we'd better look at the strenghs weakness opportunities and threats we have .First ,it's obvious that our main competitive

advantage is our thing of products?

A：我們最好認清我們的優(yōu)勢、劣勢、機會和危機,首先，顯然我們的主要競爭優(yōu)勢是我們的產(chǎn)品系列。

B:I think our strength also lies in another thing that is our people .

B：我覺得我們另一方面的優(yōu)勢就是我們的員工。

A:You mean.

A:你的意思是……

B:I mean the affer-sale service.

B:我是說售后服務：

A:Right you are.Our affer-service team is faster more qualified and more efficient.

A:太對了。我們的售后服務隊伍發(fā)展的更快，更稱職，效率也更高.

B:How do you analyze our weakness?

B.那你怎么分析我們的劣勢呢?

A:I think our problem is that we have a strong product but we haven't achieved the sort of market penetration we should have

A:我認為我們的問題是，我們有好的產(chǎn)品，但這并沒有給我們帶來我們應有的市場份額。

B:That's because our marketing is not so effective as our competitions,We have relied too heavily on product quality not enough on promotion.

B：那是因為我們的促銷手段不如我們的競爭對手,我們過于依賴產(chǎn)品質(zhì)量，卻缺乏促銷手段.

A:I agree ,so from now on .we have to put considerably more effort into our advertising and direct mail campigns.

A：我同意。所以從現(xiàn)在起，我們必須在廣告上和郵購直銷戰(zhàn)中下更大功夫.

B:We should take effective measures to dominate the market .We must be aware of the threat we face.

B：我們應該努力占有市場，我們必須認識到我們面臨的威脅。

A:So we have still got a tough job to do .

A:因此，我們的工作仍很艱巨.