8、上市公司的投資者招待會(huì)

8、上市公司的投資者招待會(huì)

作為一家publicly traded company（上市公司），Innovo會(huì)定期召開(kāi)investor reception（投資者招待會(huì)），向投資者匯報(bào)公司階段性的發(fā)展情況和相關(guān)數(shù)據(jù)。

九月底的這次季度招待會(huì)規(guī)模很大，大大小小的投資方都來(lái)參會(huì)。為了向他們展示公司的發(fā)展優(yōu)勢(shì)，Department of Public Affairs（公共事務(wù)部）和Finance Department提前一周就開(kāi)始準(zhǔn)備，力求方方面面都給媒體和投資方留下良好的印象。Nancy雖然在Marketing Department，這次招待會(huì)和他們部門(mén)沒(méi)有什么關(guān)系，但還是決定抽空過(guò)去學(xué)習(xí)一下，聽(tīng)一聽(tīng)公司高層在這樣的場(chǎng)會(huì)是怎樣介紹公司的發(fā)展?fàn)顩r的。她鼓足勇氣向Frank表達(dá)了自己的想法，很擔(dān)心他不會(huì)答應(yīng)自己的要求，誰(shuí)知Frank很爽快地就答應(yīng)了，還鼓勵(lì)她珍惜這次機(jī)會(huì)，多了解公司的方方面面。Nancy心里對(duì)這個(gè)open-minded的頂頭上司真是既感激又佩服。

中午，Nancy來(lái)到大會(huì)議室，見(jiàn)Department of Public Affairs的同事們還在忙碌著準(zhǔn)備reception（接待）事宜。從座位的安排，姓名牌的擺放，到禮品的分發(fā)，事無(wú)巨細(xì)，都得一絲不茍地布置好。Nancy趕緊過(guò)去幫忙，好不容易在一點(diǎn)半的時(shí)候把會(huì)場(chǎng)布置好了。

Investor reception在下午兩點(diǎn)準(zhǔn)時(shí)開(kāi)始了，在主持人介紹了procedure（程序）之后，Smith向全體投資者做報(bào)告。Nancy放眼望去，到場(chǎng)的investors 不下四百人，都在表情專(zhuān)注地聽(tīng)Smith講話(huà)。

Ladies and Gentlemen, good afternoon.

A warm welcome to you all. Thank you for joining our reception for investors.

It is always a pleasure to host this event and welcome both new investors to our company and existing investors who have expanded their investment.

In the face of the current global challenges we are working hard to return to the path of economic growth. We are also taking every opportunity to enhance our overall competitiveness.

Our quarterly sales volume is two billion RMB.

In addition we are implementing a number of initiatives to create new business opportunities and sustain economic growth.

I encourage you to explore the advantages of Innovo for your business.

We will continue to ensure Innovo offers the best possible opportunities for your investment to succeed. After all, your commitment and contributions will help strengthen our development for years to come.

Smith的報(bào)告博得了一陣熱烈的掌聲。接下來(lái)，他又分別回答了investors提出的問(wèn)題。他們的問(wèn)題主要集中在Innovo會(huì)如何保證下一年度的效益這一方面，投資者需要了解Innovo的具體規(guī)劃，才會(huì)對(duì)公司所保證的年度效益有信心，才會(huì)對(duì)投資有足夠的興趣和魄力。之后，大家被邀請(qǐng)參觀公司并參加為他們準(zhǔn)備的晚宴?？吹竭@方方面面的努力，Nancy認(rèn)識(shí)到investor relation（投資者關(guān)系）真的是太重要了。

Nancy回到辦公室后，記下了Smith做報(bào)告時(shí)候所采用的結(jié)構(gòu)：

Welcome and appreciation.

How hard do we work in the company.

What we're achieved so far.

Encourage further investment.

這樣的結(jié)構(gòu)安排使得整個(gè)report層次清晰明了。而且這里面并沒(méi)有提及特別具體的內(nèi)容，這是因?yàn)榻酉聛?lái)會(huì)有提問(wèn)部分，正好留下時(shí)間和空間有針對(duì)性地解釋investors想要了解的具體信息。Nancy覺(jué)得這個(gè)結(jié)構(gòu)安排適用于很多對(duì)外會(huì)議場(chǎng)合，比如press conference（記者招待會(huì)）和public relation report（公關(guān)報(bào)告）等等。