Instagram每月活躍用戶突破4億大關(guān)

Instagram每月活躍用戶突破4億大關(guān)

快速成長的 Instagram，再次交出一張亮眼成績單。22 日 Instagram 于官方博客宣布，月活躍用戶數(shù)突破 4 億大關(guān)，每日上傳超過 8,000 萬張照片，依然領(lǐng)先 Twitter 的 3.16 億月活躍用戶數(shù)。官方更透露，其中有超過 75% 的活躍用戶是生活在美國以外的地區(qū)，顯示了全球喜愛這項(xiàng)服務(wù)的“Instagrammers”。

測試中可能遇到的詞匯和知識：

anticipated 預(yù)期

vie 競爭

unveiled 亮相

marquee 選取框

ramping 斜坡

Instagram monthly active users hit 400m（354words）

By Leslie Hook in San Francisco

Instagram,the photo-sharing app owned by Facebook,said on Tuesday that its active monthly user base had reached 400m,growing faster than analysts anticipated.

The app has become a tough competitor for Twitter,which has fewer monthly users and vies for many of the same advertising clients.

Instagram's user base added 100m monthly users in the past nine months,thanks to adoption outside the US. International users make up three-quarters of the user base,with Brazil,Japan and Indonesia among countries adding the most users.

The news comes as Instagram prepares to broaden its advertising push at the end of this month by rolling out ad services worldwide. It unveiled a range of new ad products this month,including 30-second video ads and event-targeted “marquee” ads that are similar to Twitter campaigns.

The new figures highlight how much faster Instagram's user base is growing compared to Twitter's,which reported 304m monthly active users in its most recent quarter,up 12 per cent year on year. Twitter is searching for a new chief executive after the departure of Dick Costolo. Its share price has fallen 25 per cent since the beginning of the year.

Instagram,which was acquired by Facebook in 2012,started testing ad products two years ago but has been cautious about ramping up its ad load.

Facebook does not disclose Instagram's revenues. However,before Tuesday's announcement,analysts at eMarketer estimated revenues might be $600m this year.Michael Nathanson of Moffett Nathanson research said he expected Instagram ad sales could reach $1.8bn in the next two to three years. “With Instagram advertising finally going live globally,we can now begin to truly assess[its]revenue potential,” he wrote in a note before the announcement.

Instagram has been a hit with advertisers because of its visual format,its popularity among celebrity users and its high adoption among teenagers. However,it also faces increasing competition for teenagers' attention from chat apps including Snapchat,which has 100m daily users.