林超倫實戰(zhàn)口譯練習筆記 71 銷售隊伍結構的調(diào)整

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The sales force was restructured to deal better with customer needs and new channels of communication were opened through telephone sales and Independent Financial Advisers. In 1986, Prudence was launched as the new image for Prudential Corporation, the traditional values of the company presented in a modern forward-looking way. The 1990s saw further diversification of products and methods of communication.

銷售隊伍的結構重新調(diào)整，以更好地滿足客戶的需要。開辟了新的通訊渠道，通過電話銷售和獨立金融顧問發(fā)展業(yè)務。1986年，推出“謹慎女神”，作為保誠總公司的新形象，公司傳統(tǒng)價值的體現(xiàn)有了現(xiàn)代化、向前看的風范。20世紀紀90年代，產(chǎn)品進一步多樣化，宣傳方式進一步多樣化。