林超倫實戰(zhàn)口譯練習筆記 71 開始上門推銷
Sales by telephone and through IFAs have gradually reduced the role of direct sales in customer's home. In 1997 Scottish Amicable was acquired, strengthening Prudential's position in the IFA sector. The launch of Egg in 1998 saw Prudential use a new distribution channel, targeting the Internet generation. The acquisition of M&G, the fund managers, in 1999 strengthened the Group's investment portfolio. In recent years Prudential has expended in key markets, principally the United States and Asia.
電話銷售和獨立金融顧問的發(fā)展逐漸減少了直接到顧客家里的銷售。1997年，我們收購了蘇格蘭友好保險，加強了保誠在獨立金融顧問行業(yè)的地位。1998年推出蛋蛋銀行，保誠使用了一種新的營業(yè)渠道，目標是互聯(lián)網(wǎng)的一代。1999年收購M&G這個基金管理公司，加強了我們集團的投資組合。最近幾年，保誠在關(guān)鍵市場中擴展，主要是在美國和亞洲。
