北京“手機(jī)一卡通”排除iPhone
北京的每個(gè)人現(xiàn)在都可以通過刷智能手機(jī)搭乘公共交通工具——唯獨(dú)蘋果(Apple) iPhone用戶除外。
Beijing’s public transport payments company Yikatong has launched an app that allows most Android smartphone users to pay for journeys by tapping their smartphone rather than their transport card, starting on Monday.
北京市政交通一卡通推出一個(gè)應(yīng)用，讓多數(shù)Android智能手機(jī)用戶從周一開始，可通過刷智能手機(jī)(而不是交通卡)支付交通費(fèi)。
The upgrade fits well with the Chinese habit of using smartphones to pay for anything from utility bills to street food, and will serve as a template for transport systems across China. As such, the exclusion of iPhone is a blow for Apple.
這一升級(jí)合乎當(dāng)今中國(guó)人使用智能手機(jī)付費(fèi)(從水電費(fèi)到街頭食品)的習(xí)慣，并將作為中國(guó)各地公交系統(tǒng)的一個(gè)模板。因此，排除iPhone對(duì)蘋果是一個(gè)打擊。
The event shows just how badly the technology group is being beaten in mobile payments in China, the world’s largest with an estimated $8.8tn in transactions in 2016, according to iResearch.
這件事突顯出，這家美國(guó)科技集團(tuán)在中國(guó)移動(dòng)支付領(lǐng)域的處境有多慘。艾瑞咨詢(iResearch)的數(shù)據(jù)顯示，中國(guó)移動(dòng)支付市場(chǎng)是世界最大的，去年交易總額達(dá)到8.8萬億美元。
Apple was locked out of the Beijing public transit payment system because of its policy of reserving contactless payment — that is, the ability to pay for something by waving a phone in front of a terminal — to its Apple Pay app, rather than granting access to to third-party apps such as Yikatong’s, or popular payment systems such as Tencent’s WeChat Pay and Alibaba’s Alipay.
蘋果之所以被排除在北京公共交通支付系統(tǒng)之外，是因?yàn)樵摴镜恼?，即把非接觸式支付(在支付終端前刷一下手機(jī)就完成支付的能力)留給Apple Pay應(yīng)用程序，而不愿把接入權(quán)授予第三方應(yīng)用，如一卡通或者騰訊(Tencent)的微信支付(WeChat Pay)和阿里巴巴(Alibaba)的支付寶(Alipay)這些非常普及的支付系統(tǒng)。
Android-based competitors such as Samsung, Huawei and Xiaomi do allow contactless payment that links to these apps.
基于Android的競(jìng)爭(zhēng)對(duì)手，如三星(Samsung)、華為(Huawei)和小米(Xiaomi)則允許鏈接到這些應(yīng)用的非接觸式支付。
“[Apple’s policy] is counterproductive,” said Mark Natkins, managing director of Marbridge Consulting, a Beijing-based tech consultancy. “It potentially locks them out of a variety of initiatives, particularly the major push in China to introduce smart city initiatives.”
“(蘋果的政策)適得其反，”北京邁博瑞咨詢(Marbridge Consulting)董事總經(jīng)理馬克•納特金(Mark Natkin)表示，“這可能會(huì)使他們被擋在各種舉措門外，特別是中國(guó)推出智能城市舉措的重大努力。”
WeChat Pay and Alipay are integrated into social messaging and ecommerce apps offered by Tencent and Alibaba, and are therefore extremely popular.
微信支付和支付寶分別融入騰訊和阿里巴巴提供的社交信息和電子商務(wù)應(yīng)用，因此極度普及。
Moreover, Tencent and Alibaba’s payment systems involve scanning a QR code with a phone camera, rather than tapping something to make a payment. Chinese consumers are just more used to this system of code scanning, rather than Apple’s system of waving a phone in front of a cash register.
此外，騰訊和阿里巴巴的支付系統(tǒng)涉及使用手機(jī)相機(jī)掃描一個(gè)QR碼，而不是刷手機(jī)付款。中國(guó)消費(fèi)者更習(xí)慣于這種代碼掃描系統(tǒng)，而不是蘋果實(shí)行的在收銀終端前刷手機(jī)的系統(tǒng)。
The upshot is that Apple, one of the first to offer contactless transactions in China, has been relegated to less than 1 per cent of China’s mobile payments market and is losing markets that embrace contactless payment.
其結(jié)果是，原本是中國(guó)首批非接觸式交易提供商之一的蘋果，在中國(guó)移動(dòng)支付市場(chǎng)的份額已經(jīng)跌至1%以下，正在失去擁抱非接觸式支付的市場(chǎng)。
“It’s very ironic that iPhones are excluded [from the Beijing public-transit upgrade] given that Apple Pay is one of the trailblazers for [contactless] payments in China,” said Matthew Brennan, co-founder of digital marketing agency China Channel.
“鑒于Apple Pay是中國(guó)非接觸式支付的開拓者之一，iPhone被排除(在北京公共交通一卡通升級(jí)以外)是非常諷刺的，”數(shù)字營(yíng)銷機(jī)構(gòu)China Channel聯(lián)合創(chuàng)始人馬修•布倫南(Matthew Brennan)表示。
Apple’s offering, which was launched in China in early 2016, has not made it into the top 10 payment apps in the country.
蘋果在2016年初在中國(guó)推出的支付服務(wù)，從未進(jìn)入中國(guó)10大支付應(yīng)用之列。
iPhone sales in Greater China fell during the past year while local competitors using the Android operating system stormed ahead.
過去一年里大中華區(qū)iPhone銷量下滑，而使用Android操作系統(tǒng)的當(dāng)?shù)馗?jìng)爭(zhēng)對(duì)手取得長(zhǎng)足進(jìn)展。
Apple’s approach of guarding its contactless payment technology has not worked well in China, where Apple Pay occupies a small segment of the payments market and thus third-party app developers — such as Yikatong — can go ahead and develop alternative payment systems without co-operation from Apple.
蘋果保護(hù)其非接觸式支付技術(shù)的做法在中國(guó)收效不佳;Apple Pay在中國(guó)支付市場(chǎng)僅占一小塊份額，而一卡通等第三方應(yīng)用開發(fā)商可以在沒有蘋果合作的情況下，放手開發(fā)替代支付系統(tǒng)。
“The vast majority of subway travellers are going to be using Android phones. It totally makes sense to prioritise those users,” added Mr Brennan.
“絕大多數(shù)地鐵旅客使用Android手機(jī)。優(yōu)先考慮這些用戶是完全合理的，”布倫南補(bǔ)充說。
