《名人傳記》之喬布斯億萬富豪嬉皮士72:將蘋果推上一個巔峰

A surprising number of people who came along as hippies

二十世紀六七十年代的許多嬉皮士和反主流文化運動先鋒

and counter-culture folks in the '60s and '70s

其實到頭來

wound up going into business.

最終都從商了

Business was a way to have some freedom in the world.

從商也能讓人獲得某種層面上的自由

Steve Jobs later said he'd set up the business almost by chance.

喬布斯后來說 他幾乎是出于機緣巧合才創(chuàng)辦的這個企業(yè)

We started Apple simply because we wanted this computer for ourselves

我們做蘋果電腦本來只是給自己用的

and our immediate friends wanted one once they saw us build a prototype.

然后親朋好友看見我們的樣機 就也想要一個

So gradually, we were pulled into business.

于是慢慢地我們就有生意了

We didn't set out to build a large company.

我們一開始并沒有計劃創(chuàng)建一家大公司

We started out to build a few dozen computers for us and our friends.

我們的初衷只是為了給自己和朋友們組裝電腦

To Apple's co-founder, though, the reality is a little less idealistic.

不過對于Wozniak來說 事實并不如喬布斯所說的那么單純

Steve was always sort of focussed on if you can build things

喬布斯一直堅持 如果你做的東西能夠賣得出去

and sell them, you can have a company. And the way you make money

你就該創(chuàng)辦企業(yè) 如果你想要掙錢

and importance in the world is with companies.

想要獲得影響力 開辦企業(yè)就是最直觀的方式

And he always spoke that he wanted to be one of those important people in the world.

他總是說 他想要成為那種舉足輕重的大人物

So he'd got the business side pretty clearly.

所以他是很有商業(yè)頭腦的

He got the business side but he did tie it in philosophically with,

沒錯 他是一個商人 但他也有更深層次上的追求

"This is how you get good things to people."

那就是要造福大眾

It wasn't, "I only want money."

他并不是一個唯利是圖的人

It was Wozniak's next computer,

Wozniak接下來設計的電腦

which propelled Apple into the stratosphere.

將蘋果推上了一個巔峰

Released in 1977,

蘋果機二代于1977年面世

the Apple II was the first home computer with colour graphics.

它是第一臺擁有彩色圖像的家用電腦

Over the next three years, sales grew rapidly

其后三年 它的銷量迅速上升

to more than $150 million,

交易額超過1.5億美元

taking Apple from a suburban garage to the pinnacle of a new industry...

這使得蘋果從一個家用車庫里的小公司

personal computing.

一舉成為了個人電腦這一新行業(yè)的霸主