外貿(mào)口語一點(diǎn)通第141期:海關(guān)檢查之勸誡說服
Persuasion 勸誡說服
A: The market is really becoming more and morecompetitive.
市場(chǎng)競(jìng)爭(zhēng)變得越來越激勵(lì)了。
B: Exactly. So we must know how things stand withus and do something to keep our lead.
的確如此。因此我們必須認(rèn)清我們的處境，想方設(shè)法保持我們的主導(dǎo)地位。
A: We'd better look at the strengths, weakness,opportunities and threats we have. First, it'sobvious that our main competitve advantage is our range of products.
我們最好認(rèn)清我們的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅。
B: I think our strength also lies in another thing, that is our people.
我覺得我們另一方面的優(yōu)勢(shì)就是我們的員工。
A: You mean...
你的意思是……
B: I mean the after-sale service.
我是說售后服務(wù)。
A: Right you are. Our after-service team is faster, more qualified and more efficient.
太對(duì)了。我們的售后服務(wù)隊(duì)伍發(fā)展得更快，更稱職，效率也更高。
B: How do you analyse our weaknesses?
那你怎么分析我們的劣勢(shì)呢?
A: I think our problem is that we have a strong product but we haven't achieved the sort ofmarket penetration we should have.
我認(rèn)為我們的問題是，我們有好的產(chǎn)品，但這并沒有給我們帶來我們應(yīng)有的市場(chǎng)份額。
B: That's because our marketing is not so effective as our competitors'. We've relied tooheavily on product quality, not enough on promotion.
那是因?yàn)槲覀兊拇黉N手段不如我們的競(jìng)爭(zhēng)對(duì)手。我們過于依賴產(chǎn)品質(zhì)量，卻缺乏促銷手段。
A: I agree. So from now on, we have to put considerably more effort into our advertising anddirect mail campaigns.
我同意。所以從現(xiàn)在起，我們必須在廣告上和郵購直銷中下更大功夫。
B: We should take effective measures to dominate the market. We must be aware of thethreat we face.
我們應(yīng)該努力占有市場(chǎng)，我們必須認(rèn)識(shí)到我們面臨的威脅。
A: So we've still got a tough job to do.
因此，我們的工作仍很艱巨。
A: The market is really becoming more and morecompetitive.
市場(chǎng)競(jìng)爭(zhēng)變得越來越激勵(lì)了。
B: Exactly. So we must know how things stand withus and do something to keep our lead.
的確如此。因此我們必須認(rèn)清我們的處境，想方設(shè)法保持我們的主導(dǎo)地位。
A: We'd better look at the strengths, weakness,opportunities and threats we have. First, it'sobvious that our main competitve advantage is our range of products.
我們最好認(rèn)清我們的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅。
B: I think our strength also lies in another thing, that is our people.
我覺得我們另一方面的優(yōu)勢(shì)就是我們的員工。
A: You mean...
你的意思是……
B: I mean the after-sale service.
我是說售后服務(wù)。
A: Right you are. Our after-service team is faster, more qualified and more efficient.
太對(duì)了。我們的售后服務(wù)隊(duì)伍發(fā)展得更快，更稱職，效率也更高。
B: How do you analyse our weaknesses?
那你怎么分析我們的劣勢(shì)呢?
A: I think our problem is that we have a strong product but we haven't achieved the sort ofmarket penetration we should have.
我認(rèn)為我們的問題是，我們有好的產(chǎn)品，但這并沒有給我們帶來我們應(yīng)有的市場(chǎng)份額。
B: That's because our marketing is not so effective as our competitors'. We've relied tooheavily on product quality, not enough on promotion.
那是因?yàn)槲覀兊拇黉N手段不如我們的競(jìng)爭(zhēng)對(duì)手。我們過于依賴產(chǎn)品質(zhì)量，卻缺乏促銷手段。
A: I agree. So from now on, we have to put considerably more effort into our advertising anddirect mail campaigns.
我同意。所以從現(xiàn)在起，我們必須在廣告上和郵購直銷中下更大功夫。
B: We should take effective measures to dominate the market. We must be aware of thethreat we face.
我們應(yīng)該努力占有市場(chǎng)，我們必須認(rèn)識(shí)到我們面臨的威脅。
A: So we've still got a tough job to do.
因此，我們的工作仍很艱巨。
